The app itself is a project from a group of creatives and developers at digital agency Wunderman Buenos Aires, who, in 2013, decided to come together to build mobile apps as side projects. You can then tap on the photos to see them larger, and tap on user’s name to launch their profile on Instagram.Įxplains Pic A Moment co-creator Jose Azanza Arias, he sees the new app as a “useful location-based storytelling tool for journalists and marketers,” as well as a way to discover and follow interesting Instagram users who are near you or were in the same places you’ve been to. On the page with the image results from that location, you’re also able to see what else of historical importance happened on that same date, thanks to a Wolfram Alpha ticker at the top, plus the weather for that day through a widget at the bottom.
These are ranked by proximity to your current location if you’re searching for something generic like “Starbucks,” for instance, as opposed to a specific venue, business or city name. You then enter your place name, and choose from the list of results.
Unfortunately, this function for now is limited to the past several months, not all of time. The app itself is easy to use: you drag the slider to the date you’re interested in (today, 1 day ago, 1 week ago, 1 month ago, or you can enter in a custom date via the “in the past” selection). This is less about getting a sense of what a spot may be like, the way you might by browsing through a collection of check-in photos on Foursquare, for example, and more about being able to research and draw from a collection of public photos related to some event, like a music concert, sporting event, or some sort of breaking news happening. The app is an Instagram search engine of sorts, allowing you to enter in a place name – be it a city, a business, or any other venue – along with a date, in order to see all the photos snapped there for the timeframe specified. If you’ve ever wanted to travel back through time to see what was happening in a given location on a particular date, a new, simply designed mobile application called Pic A Moment can help.
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